When I first approached PSNW about running for Pierce County Council we knew it would be an uphill battle. No elected incumbent had been unseated from the Council in 30 years, we were running in a district that the Governor had lost two years earlier, and polls were already forecasting a Republican wave.
Despite the challenges, their analysis showed a path to victory with a robust campaign. PSNW worked with me on a strategy, crafting our message, and executed it flawlessly.
We out-fundraised my opponent and made more voter contacts — directly and through mail and robocalls. But what particularly impressed me was their voter targeting. We knew not only who we should be talking to, but when. Through PSNW's analysis we had a good idea of when voters were making their decision and focused on them at the right moment. It not only saved our budget, but it also helped us maximize each opportunity to deliver our message. I don't think any other campaigns were doing this in the last election and I have no doubt it gave us the edge.
I wouldn't be where I am without Nic, Ben, and Kess' support. They were there with me every step of the way, and when the inevitable campaign bumps and bruises came along, their advice got me through it all.
- Derek Young, Pierce County Councilmember