As targeting has evolved, we have shifted more resources into digital. For low-budget campaigns, digital is a cost-effective way to reach voters. For higher-budget races, digital is a great way to saturate a campaign message.
Our digital combines cutting-edge delivery, but doesn't sacrifice voter targeting. Too many digital ads simply go out to online users in the campaign's general area. We use geolocation and other technologies to deliver your digital ads to identified likely voters.
Our digital advertising includes:
- Social media ads (Facebook, Instagram, etc.)
- Video "pre-roll" ads (video ads that display before online content)
- Banner ads
- Keywords ads (ads targeted to those researching your campaign)
- Search engine optimization (maximizing Google rank)